Despite the huge growth of social media marketing for business, email marketing still continues to be vital. Here are the steps you need to undertake for business growth via email marketing. 1. Pin down your goals In order to measure your return, you need to establish what you hope to achieve through an email campaign.…Read More
If you’re a new business owner, it’s beneficial to invest in books that will help kickstart your business venture. We’re always learning as people and wanting to better our knowledge and understanding of the world around us. In this instance, we look directly at bettering our business knowledge for the present and the future. Here…Read More
Picture this scenario… It’s December and you’ve realised you still need to file for your tax return – that dreaded deadline every year – 31st of January. A lot of us tend to leave our tax returns to the last minute which leaves less time to prepare, and more room for mistakes to happen within…Read More
Having an eco-friendly business is not only responsible, but it can also help to grow your customer base. Studies show that people favour buying from an environmentally friendly business. Having an eco-friendly business model can help your company flourish in more ways than one. Here are some tips on how your business can become more…Read More
Having an idea of who your competitors are and monitoring their strategies can hugely help with how you present your marketing, products and services to potential customers and clients. Knowing your competitors is just as important as knowing your industry. This will help with creating your own effective marketing strategies, leading towards making your business…Read More
Marketing is constantly changing, and lots of forms of it are available. But there are many low-cost ways that you can market your business. We have rounded up the best marketing techniques that are budget-friendly and guaranteed to create lasting results. Content marketing Creating engaging content can help to grow brand awareness, potentially leading to…Read More
We manage stress in many different ways. When we’re working though large workloads and when we don’t realise we are more stressed than we are, we start to experience burnout. Since we’ve all been through a pandemic, uncertainty and changes in our environment are very apparent at the moment. Having too much stress isn’t a…Read More
We all have those days where we feel unmotivated and easily distracted by other things around us and this is where procrastinating comes into place. You have an important task to do, however you seem to keep putting it off and leaving it to another day or to the last minute. We end up in…Read More
As we purchase and spend more time online, having a positive online presence is important now more than ever with the increase of competitors. Having online reviews to view in an accessible way is a great step to gaining lots of loyal customers. Most customers now prefer to see an array of positive reviews before…Read More
An accessible and effective website for your business is a key element to have when trying to gain more customers. There are many factors you can improve in a website that can help boost customer traffic as well as supporting the marketing and growth aspects of your business. The key to a successful website is…Read More
If you’re like many of us in the UK, in the past year your working habitat will have been at home. You might be feeling time-rich without a daily commute. Or perhaps the distractions or the lack of structure might be affecting your productivity. Whatever the case, it is important that you use your time…Read More
Since the pandemic started, internet usage has spiked. From social media usage to online shopping, the demand for online services has been at its highest. But competition is fierce. The toughest aspect of an online business is getting traffic to your website which results in conversions. With more people searching for things online, you should…Read More
At FWD all members of our accounts team have received the highest accreditation and training in FreeAgent because not only do we love the software, but our clients do to. If you are considering making the move to FreeAgent from another accounting system, or are just starting out in keeping your own records and want…Read More
Summer Economic Statement 2020 SummaryIn his first response to the coronavirus (Covid-19) outbreak back in March, Chancellor Rishi Sunak said that the Government would do ‘whatever it takes’ to support the country through the pandemic. To date, the government’s furlough scheme has helped employers pay the wages of some 9 million employees across the UK…Read More
The government has introduced a temporary tax exemption and National Insurance disregard to ensure that home office equipment purchased by employees as a result of the coronavirus outbreak, will not attract tax and NICs liabilities where reimbursed by the employer. This temporary change applies for 2019/20 from 16 March 2020, and for the 2020/21 tax year. To…Read More
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